Yuvado

Yuvado is a B2B platform connecting Vietnamese businesses with Canadian buyers. Incorporated design elements from the Yuvado logo to enhance visual depth in the stationery, such as letterhead and business cards.

CONCEPT

The primary goal of Yuvado was to build a consistent, well-balanced design that communicates serenity and corporate minimalism. The mark is a "Y" split vertically by a wavy line — purple on the left, orange on the right — with the divide flowing like liquid rather than cutting straight through. That fluid quality became the basis for the rest of the system. Purple and orange acts as complementary colours with high saturation that conveys fresh, young and energetic, as the company is a start-up. The

APPROACH

The brief called for minimalism and a corporate feel: clean, and never visually overwhelming. The challenge was adding enough interest to keep the collateral from feeling flat without breaking that restraint.

Following the flowing forms of the Y, a curved border wraps the edge of the business card, carrying colour across the piece and framing the content within it. It's a single element doing double duty — introducing visual interest while staying quiet enough to preserve the minimalism, and tying every piece back to the mark it came from.